Before you start any off page SEO it is important that you do a proper research on the on page factors so that you can be sure that the ground work is done correctly. If you are carrying out an immensely powerful off page SEO campaign without well created SEO content pages on your site, you are heading nowhere. Its like driving a Ferrari that has half the fuel amount to complete the race, you may be fast but you’ll never win. Similarly, you need to ensure that everything on your site is search engine friendly so that once you start getting the boost with off page factors you can zoom to the top.
SEO content pages should firstly be well written in terms of the structure and grammar. You cannot have one single paragraph with no spaces and keywords stuff. That is something that a lot of people do and they never succeed. As important as it is for you to incorporate keywords, it is equally crucial to have the content in order and in a readable format. Also make sure that you have keywords filled headings and sub titles wherever applicable.
Make sure that you also use keywords other than the main keyword for the page and link them to their relevant page or the main page of the site. In this way you can increase internal linking of all SEO content pages.
If your content page is long, you have to keep the reader engaged by posting questions or remarks. This makes the user think and remain interested. While doing so you can use the main keyword is such comments or statement and also bold them. Any word with a bold or strong coding is recognized as important by the spiders and get indexed faster increasing the relevance of the SEO content pages that you have created.
Finally when you are done with the writing, you can have a glance at the coding for the SEO content pages. It is important that the Title Tags, Meta Description as well as the Meta Keywords are unique and relevant. Most webmasters just copy paste this from the home page or a similar page, this is not advisable. You need to create tags and descriptions that are unique to the page and can also be relevant.
Once you have completed the above mentioned steps, your website is ready to launch and you can start optimizing it by getting inbound links.